News & Special Promotions

December 08, 2011

Apple Store Grand Central

Just in time for the holidays, Apple’s fifth Manhattan store opens for business at New York’s world-famous Grand Central Terminal at 10 a.m. on Friday, December 9. The store overlooks the historic Main Concourse and features two Genius Bars, entire rooms dedicated to Personal Setup and Personal Training, and an expert team of 315 employees. Holiday shoppers can test-drive Apple products, attend 15-minute Express workshops, get free technical support, and more.

December 06, 2011

iPhone 4S Adventure Video

In an interview at National Geographic’s Adventure blog, director Tim Kemple of Camp 4 Collective — an outdoor video and film production company — describes using iPhone 4S to shoot a hi-def music video at the Great Salt Lake as an experiment in remote location capture. Kemple reports getting excellent video from iPhone 4S, noting that “because it’s always with you means you end up using it when you’d least expect.” The interview includes tips for stabilizing shots, optimizing for iOS 5 features, using helpful apps in extreme environments, and shooting in low light.

 

November 18, 2011

New Ways to Learn with Mac at Punahou School


Students at Punahou School in Honolulu, Hawaii, are using Mac notebooks to research class assignments and show results in ways they never could before. These include songs and podcasts recorded and edited in GarageBand, digital presentations and portfolios created in Keynote, campus news videos edited in iMovie and Final Cut Pro, and even iOS apps built using Xcode. Says sixth grade teacher Sandy Chang, “The Macs in my classroom are completely indispensable.” Read more: apple.com/education

November 11, 2011

Five Stars for GarageBand for iOS

In a CNET Editors’ review, Jason Parker gives the new GarageBand for iPad, iPhone, and iPod touch 5 out of 5 stars, citing the app’s “uniquely designed and authentic-sounding instruments, smart touch interface, and tools that make song creation easy.” He adds: “Anyone with even a passing interest in creating music should download GarageBand for iOS. Frankly, we wish we could give it more than five stars for the virtually unlimited song possibilities, ease of use, and excellent touch-screen controls.” Read more: download.cnet.com

November 11, 2011

AssistiveTouch Helps the Disabled Use a Smartphone

New York Times columnist David Pogue reports on AssistiveTouch, an “amazingly thoughtful” iOS 5 feature that makes it possible to complete Multi-Touch gestures using one finger or a stylus. Writes Pogue: “I doubt that people with severe motor control challenges represent a financially significant number of the iPhone’s millions of customers. But somebody at Apple took them seriously enough to write a complete, elegant and thoughtful feature that takes down most of the barriers to using an app phone.” Read more: pogue.blogs.nytimes.com

 

November 02, 2011

GarageBand Now Available for iPhone and iPod touch


Apple announced that GarageBand, its breakthrough music creation app, is now available for iPhone and iPod touch. Introduced earlier this year on iPad, GarageBand uses Apple’s Multi-Touch interface to make it easy for anyone to create and record their own songs, even if they’ve never played an instrument before. GarageBand 1.1 for iPad, iPhone, and iPod touch is available on the App Store for $4.99 (US) to new users, or as a free update for existing GarageBand for iPad customers. Read more: apple.com/apps

November 02, 2011

Apple’s Newsstand a Huge Success for Digital Publishers

Wired Magazine reports that Newsstand, a new feature of iOS 5, is “hitting it big with traditional media publishers thanks to its windfall delivery of new digital subscriptions.” Newsstand keeps all app subscriptions for newspapers, magazines, and journals in one convenient place on the iOS 5 home screen and makes it easy to shop for new reading material. Wired cites Conde Nast and The New York Times among publishers seeing large spikes in app subscriptions since Newsstand launched. Read more: wired.com

November 02, 2011

New Cards App Delivers “Vintage Innovation”

Vogue’s “Need It Now” column features the new Cards from Apple, which lets users create and mail beautifully crafted cards personalized with their own text and photos from their iPhone or iPod touch. Each card is just $2.99 when sent within the U.S. and $4.99 when sent to or from anywhere else — postage included. Vogue calls the Cards app “nothing short of genius” for reviving the almost forgotten pleasure of receiving a “real, honest-to-goodness paper greeting card in the mail” and concludes: “This is the kind of vintage innovation we would all do well to download.” Read more: vogue.com

 

October 26, 2011

iPhone 4S: Faster, More Capable, and You Can Talk to It


Reviewing iPhone 4S at TechCrunch, columnist MG Siegler finds much to like, including its faster speed, improved camera, iOS 5 with Notification Center, and Siri, which he calls “the true killer feature of the device.” He adds: “The iPhone 4 was a great product. The best smartphone ever made. Now it cedes that title to the iPhone 4S.” Read more: techcrunch.com